Coffee Fundraising Supports You Better Than Any Other Fundraiser
Posted by admin on 07 Jul 2010 | Tagged as: Ideas for Coffee Fundraising
Nearly everyone drinks coffee. According to statistics, 52% of American adults drink at least 1 cup of coffee per day.
Generally speaking, most people are tired of the fundraisers like candy bars, popcorn, butter braids, cookie dough, and oranges.
These markets and products are completely “me-too” products.
You can buy the EXACT same thing at the grocery store for less, and most people don’t care what brand of popcorn they buy… they just want whatever’s cheapest, is the most convenient, and tastes the best.
But think about coffee. Fill in the blank: Starb_ _ _ _ . Once people get hooked on a brand of coffee, they stick with it.
But they will try a new coffee if they are buying it to support your organization. And when they buy again through the coffee fundraising partner’s web site, your organization can continue to receive an ongoing source of funding to support what you’re trying to accomplish in the world.
Imagine getting paid every time one of your supporters drank a cup of coffee.
That’s the promise of a good coffee fundraising partner, a promise which is being delievered on for many organizations already.
However, there are millions of coffee drinkers, and many of them would love to be able to support you with every cup of coffee they drink.
For your group, coffee is a wide open market, with incredibly huge interest.
And what about what your organization would earn?
Looking at a candy bar fundraiser, you might sell a candy bar for $1.00. At 40%, your group earns $0.40/unit.
That’s all well and good, but not a lot of income potential for your organization, especially on a product which will simply be purchased at the grocery store next time.
However, talking about coffee with a 10% margin (it could be higher), when you sell a bag of coffee for $10.00, you could make $1.00. That’s 250% more than selling a chocolate bar. When you find a really good coffee fundraising company, you’ll also be earning residually, meaning every time your supporter re-purchases, your organization will earn a percentage of the sale. Over time, this can REALLY make a big difference for your organization.
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